Today I launched the #HER : Real Woman campaign via Gwen Beloti Collection. This campaign celebrates real women. It's a celebration of the “why”. I don't know that I ever had a full grasp on the "why", why I was designing apparel. The short answer is, to make clothing that I liked and took in to account my fit concerns. But the complete answer is to serve real women in a way that I best can by way of my own personal experience.
Realizing and acknowledging first how and why I design for me allowed me to better connect with my true customer. The woman looking for stylish feminine reliable options. In another post I'll share my 'spaghetti strap dress' horror story and talk more about one of the ways we offer our customer options through providing designs with a variety of sleeve styles.
Until then..I'm excited to celebrate these real women, these smiling beauties living their best lives and wearing Gwen Beloti apparel.
This campaign was an opportunity to celebrate #HER and what makes #HER feel comfortable and beautiful in #HER skin and apparel.